In the early thirties, in the poor economic situation caused by the global crisis, it became increasingly difficult to travel abroad and acquire fashionable clothes. Consequently, more and more of the customers turned to cheaper domestic seamstresses and ready-made garments. Thus, the Hungarian Dress Movement was launched at that time.

Folk attires used to play an essential role in social contact. In peasant culture, it was a vital communication code that indicated belonging to a community, but it also referred to the socio-economic status of the individual, their ethnicity, religious affiliation, occupation or even age. It reflected the significance of the event when it was worn (religious festivities, extraordinary family events, etc.) and its emotional characteristics (grief, joy). The ceremonial dresses differed according to the festive occasion held in the village.

The  Fly, Peacock Competition held in 1969-70 and the Dance House Movement starting in 1972 created a national trend both in interior design and fashion. One of the most important cult places was Kassák Club. In addition to certain types of blouses and shirts available in folk art stores, folk-inspired clothing also appeared in the state-owned department stores. It became fashionable to use homespun, woven, and blue-dye fabric for clothing and home textiles. 

The emergence and rise of modern exercise culture in the late 19th and early 20th centuries brought about changes that liberated society's standard view on women's bodies, behaviour, and duties from the "captivity" of the norms imposed by men. Modern physical culture, originating in Victorian England, made regular exercise popular among women, and the active woman paying attention to herself quickly became the epitome of civic virtue.